Role
Graphic Designer, Interaction Designer, UI/UX Designer
Team
Pooja Nair, Noel Seiji Ekker, Tricia Sada
Deliverables
Brand Identity, Brand Manual
Project Duration
14 Weeks
The Story
The branding is inspired by exploration. We thought we could approach brain exploration the way our culture explores space or the ocean. The brain has many extensive layers and there is so much to be discovered within the brain. The brain is like another world, therefore we wanted to treat the identity of Scope as such.
The Challenge
We were designing a software for brain technology and information, thus the brand and identity needed to reflect reliability and professionalism. The branding needed to be able to attract test subjects who were willing to participate in ScopeOur client, Dr.Lo, had also stated how he wanted to make the platform sexy and attractive enough to have it be a commercial platform.
The Goal
Create a brand that makes technical information easy to digest and attractive to read.
Due to time constraints, we were only able to work on creating the concept and posters for the billboard and poster campaign. For the next step, I would like to design a more extensive and immersive brand experience.
Index
Scope
Scope (Identity)
FlagTag
Oh!
Language and Technology Conference
One Point Five Plus
Image Faith Chaos
Korean Culture Center
Diana Choung
info@dianachoung.com
Resume
LinkedIn
