Graphic Designer, Interaction Designer, UI/UX Designer
Pooja Nair, Noel Seiji Ekker, Tricia Sada
EEG Product Design, User Research, Competitor Analysis, User Flow, User Testing, Sketches, Wireframes, Mobile Prototype.
The Story of the Process
My team and I were approached by Dr. Lo at UCLA Medical Research to create a platform for his EEG technology. He provided us with his EEG technology that outsmarted every EEG device on the market. He asked us to find a marketable and viable platform for his product. The process that follows below is only a glimpse of the extensive research and processing we did.
Challenges of the Process
Finding a market for a product we did not have extensive knowledge about required deep, insightful and accurate research.
Understand EEG technology, Understand the market, and understand the client's wants.
We started off by looking at what existed already in the market and seeing where Dr.Lo's (our clients) product and technology could exist.
Secondary Research to Market Opportunities
After researching the market, we found areas where his technology could exist and thrive. We ideated almost 100 ideas of where his technology could exist. They varied from our silliest ideas, to our most 'blue sky' ideas, to our most technical ideas. Shown below, are what we felt were the top 10 most viable options.
Secondary Research for better understanding
We were not experts of the brain yet, we went around interviewing friends, peers, and strangers on their personal connection to the brain.
Market Opportunities to Concept Ideation
After doing more research and analysis, we did a deeper dive into our top 4 from our top 10 market opportunities. We did a first level dive into who the target audiences would be, what purpose it would serve, and why it was necessary.
Deeper Concept Ideation
We chose ours and our client's favorite concept and did an extensive dive. Writing the design hypothesis to figuring out the potential magic moments. We created a supplementary ecosystem diagram to help describe our concept better to our client.
Concept Ideation to more Secondary Research
After choosing our top concept, we went through many rounds of research, interviews, and sketches. We also went through many revisions of our concept and project overview. We developed two crucial user personas, below are a summary of who they are. These user personas also assisted us in finding interviewees. With the insights and observations gathered from our interviewees, we developed journey maps of the current scenario.
After many rounds of research, sketches, and revisions, we were able to develop a final direction of concept. Below shows the overview of the direction and concept
We created a new user scenario for Scope (the new proposed product). There were many rounds of this scenario. Below shows the initial stages of creating the user scenario. We created these by looking back at the pain points highlighted in the journey map, along with the insights from our interviews. Below those, there is a video demonstrating the final user scenario.
Video animated by: Chris Yoon
Pain Points to Solutions:
Scope was able to address many of the pain points existing in the market today. Our client was very pleased with the concept ideation for his technology. Below also shows a photo of us celebrating the victory of finals with our client, Dr. Lo.
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